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This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.

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Book Details

ISBN: 9780230506459
ISBN-10: 0230506453
Format: Paperback
(234mm x 156mm x 13mm)
Pages: 232
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 20-Aug-2008
Country of Publication: United Kingdom


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Author Biography - Jonathan Groucutt

JONATHAN GROUCUTT is Principal Lecturer in Strategy and Marketing at the Business School, Oxford Brookes University, UK. As well as teaching undergraduate, postgraduate and post experience students, he has been involved in module and programme development, both domestically and internationally and has extensive experience of teaching international students. He has written over forty business-related articles and is author of five business academic books, including Foundations of Marketing (Palgrave Macmillan, 2005).

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