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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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Book Details

ISBN: 9780230520936
ISBN-10: 0230520936
Format: Paperback
(246mm x 189mm x 21mm)
Pages: 376
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 30-Dec-2008
Country of Publication: United Kingdom


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Author Biography - Steve Baron

STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing. KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.

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