Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Buy Services Marketing book by Steve Baron from Australia's Online Bookstore, Boomerang Books.
(246mm x 189mm x 21mm)
Publisher: Palgrave Macmillan
Country of Publication:
Author Biography - Steve Baron
STEVE BARON is Professor of Marketing at Liverpool Business School, UK and also holds a chair in Services Marketing. KIM HARRIS is Professor of Marketing at The University of Lincoln Business School, UK. TONI HILTON is Associate Dean for Research& Knowledge Transfer at Westminster Business School, UK.