Description - Marketing Revealed by Willem Burgers
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
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(235mm x 155mm x mm)
Publisher: Palgrave Macmillan
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Author Biography - Willem Burgers
WILLEM BURGERS is a faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He teaches marketing and strategy both in the (E)MBA and in the executive education programmes. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publications are centred on the areas of marketing, strategy, and international business. His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior and Human Decision Pr