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Description - Marketing Revealed by Willem Burgers

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

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Book Details

ISBN: 9780230537149
ISBN-10: 0230537146
Format: Hardback
(235mm x 155mm x mm)
Pages: 192
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 7-Dec-2007
Country of Publication: United Kingdom

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Author Biography - Willem Burgers

WILLEM BURGERS is a faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He teaches marketing and strategy both in the (E)MBA and in the executive education programmes. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publications are centred on the areas of marketing, strategy, and international business. His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior and Human Decision Pr