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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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Book Details

ISBN: 9780230554030
ISBN-10: 0230554032
Format: Hardback
(235mm x 155mm x 18mm)
Pages: 197
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 21-May-2008
Country of Publication: United Kingdom

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Author Biography - Evelyne Resnick

Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands. She co-founded RESMO, an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris, France. They count among their clients several prestigious "chateaux" in Bordeaux, various houses of Champagne and Burgundy as well as some international wineries. www.resmo.net www.winebrandsblog.com