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Description - Experiencing Music Video by Carol Vernallis

The music video was born because of a sudden expansion of new broadcast channels in search of cheap programming and a boom in new editing equipment and visual postproduction effects. It has exerted an enormous influence on popular music: pop songs are now longer, more open, and malleable. Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and photography. Carol Vernallis describes how musical and visual codes work together in music video and reveals modes of representing race, class, gender, and sexuality that have come to characterize the music video form. The book explores the function of narrative, settings, props, costumes, space, lyrics, and much more. Above all, Vernallis takes the form seriously. Three chapters of the book contain close analysis of popular videos: Madonna's "Cherish," Prince's "Gett Off," and Peter Gabriel's "Mercy St."

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Book Details

ISBN: 9780231117999
ISBN-10: 023111799X
Format: Paperback
(254mm x 178mm x mm)
Pages: 480
Imprint: Columbia University Press
Publisher: Columbia University Press
Publish Date: 26-May-2004
Country of Publication: United States

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Author Biography - Carol Vernallis

Carol Vernallis is associate professor in the Media Arts and Studies Division of the Communication Department at Wayne State University.