Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Living it Up by James B. Twitchell

Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So many products are claiming luxury status today that the credibility of the category itself is strained: for example, the name "pashmina" had to be invented to top mere cashmere. We see luxury everywhere: in storefronts, advertisements, even in the workings of our imaginations. But what is it? How is it manufactured on the factory floor and in the minds of consumers? Who cares about it and who buys it? And how concerned should we be that luxuries are commanding a larger and larger percentage of both our disposable income and our aspirations? Trolling the upscale malls of America, making his way toward the Mecca of Las Vegas, James B. Twitchell comes to some remarkable conclusions. The democratization of luxury, he contends, has been the single most important marketing phenomenon of our times. In the pages of Living It Up, Twitchell commits the academic heresy of paying respect to popular luxury consumption as a force that has united the country and the globe in a way that no war, movement, or ideology ever has. What's more, he claims, the shopping experience for Americans today has its roots in the spiritual, the religious, and the transcendent. Deft and subtle writing, audacious ideas, and a fine sense of humor inform this entertaining and insightful book.

Buy Living it Up by James B. Twitchell from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780231124966
ISBN-10: 0231124961
Format: Hardback
(239mm x 161mm x 26mm)
Pages: 448
Imprint: Columbia University Press
Publisher: Columbia University Press
Publish Date: 13-Mar-2002
Country of Publication: United States

Book Reviews - Living it Up by James B. Twitchell

» Have you read this book? We'd like to know what you think about it - write a review about Living it Up book by James B. Twitchell and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - James B. Twitchell

James B. Twitchell is professor of English at the University of Florida and the author of many books including Adcult USA, Lead Us Into Temptation, and 20 Ads That Shook the World.

Books By James B. Twitchell

Winnebago Nation by James B. Twitchell
Hardback, May 2014
Shopping for God by James B. Twitchell
Paperback, November 2008
Where Men Hide by James B. Twitchell
Paperback, December 2007
Branded Nation by James B. Twitchell
Paperback, February 2006