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Description - TV Commercials: How to Make Them by Ivan Cury

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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Book Details

ISBN: 9780240805924
ISBN-10: 0240805925
Format: Paperback
(234mm x 190mm x 13mm)
Pages: 246
Imprint: Focal Press
Publisher: Taylor & Francis Ltd
Publish Date: 4-Nov-2004
Country of Publication: United Kingdom

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Author Biography - Ivan Cury

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.