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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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Book Details

ISBN: 9780240805924
ISBN-10: 0240805925
Format: Paperback
(234mm x 190mm x 13mm)
Pages: 246
Imprint: Focal Press
Publisher: Taylor & Francis Ltd
Publish Date: 4-Nov-2004
Country of Publication: United Kingdom

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Author Biography - Ivan Cury

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

Books By Author Ivan Cury

Directing and Producing for Television by Ivan Cury

Directing and Producing for Television

Paperback, November 2010