Description - Perception and Imaging by Richard D. Zakia
How do you experience a photograph? What do you want a viewer to feel when they look at your image? Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric. *Provocative color images demonstrate the power of visual perception *Photographs by Bresson, Bruce Davidson, Nathan Lyons, Lisette Model, Barbara Morgan, Man Ray, August Sander, Pete Turner, and Edward Weston *Paintings by Degas, Escher, Hockney, Holbein, Kandinsky, Magritte and Warhol *Hundreds of inspirational quotes from famous photographers, painters, and writers
Buy Perception and Imaging by Richard D. Zakia from Australia's Online Independent Bookstore, Boomerang Books.
(246mm x 189mm x mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Other Editions - Perception and Imaging by Richard D. Zakia
Book Reviews - Perception and Imaging by Richard D. Zakia
Author Biography - Richard D. Zakia
Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.