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Description - The Consumer Trap by Michael Dawson

The Consumer Trap blows the lid off the trillion-dollar-a-year big business marketing industry, explaining how it soaks up economic and environmental resources while dominating our personal lives. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson provides a step-by-step account of how big business marketing campaigns penetrate and alter the lives of ordinary Americans. Michael Dawson is an adjunct lecturer in the Department of Sociology at Portland State University. A volume in the series The History of Communication, edited by Robert W. McChesney and John C. Nerone

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Book Details

ISBN: 9780252072642
ISBN-10: 0252072642
Format: Paperback
(229mm x 152mm x mm)
Pages: 216
Imprint: University of Illinois Press
Publisher: University of Illinois Press
Publish Date: 15-Dec-2004
Country of Publication: United States

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