Description - Marketing Nutrition by Brian Wansink
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink\u2019s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products\u2019 failures and successes. The key problem with marketing nutrition remains, after all, marketing.
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(229mm x 152mm x mm)
University of Illinois Press
Publisher: University of Illinois Press
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Author Biography - Brian Wansink
Brian Wansink is a professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab and the author of Mindless Eating: Why We Eat More than We Think.