This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
Buy Strategies for Electronic Commerce and the Internet book by Henry C. Lucas from Australia's Online Independent Bookstore, Boomerang Books.
(229mm x 152mm x 12mm)
Publisher: MIT Press Ltd
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Author Biography - Henry C. Lucas
Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.