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Description - Strategies for Electronic Commerce and the Internet by Henry C. Lucas

This work offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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Book Details

ISBN: 9780262621731
ISBN-10: 0262621738
Format: Paperback
(229mm x 152mm x 13mm)
Pages: 279
Imprint: MIT Press
Publisher: MIT Press Ltd
Publish Date: 28-Feb-2003
Country of Publication: United States

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Author Biography - Henry C. Lucas

Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.

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