Call Boomerang Books 1300 36 33 32

Description - Marketing Research by Svend Hollensen

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

Buy Marketing Research by Svend Hollensen from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780273646358
ISBN-10: 0273646354
Format: Paperback
(244mm x 189mm x 35mm)
Pages: 632
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 11-May-2006
Country of Publication: United Kingdom

Book Reviews - Marketing Research by Svend Hollensen

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Research book by Svend Hollensen and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Svend Hollensen

Global Marketing by Svend Hollensen
Paperback, June 2016
$111.56
Global Marketing Management by Svend Hollensen
Paperback, June 2013
$118.76
Essentials of Global Marketing by Svend Hollensen
Paperback, July 2012
$113.36
Marketing Planning by Svend Hollensen
Paperback, July 2010
$146.66