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Description - Practical Strategy by Geoff Coyle

Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today. The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques. This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.

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Book Details

ISBN: 9780273682202
ISBN-10: 0273682202
Format: Paperback
(246mm x 189mm x 17mm)
Pages: 336
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 6-Nov-2003
Country of Publication: United Kingdom

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Author Biography - Geoff Coyle

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.