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Description - Practical Strategy by Geoff Coyle

Practical Strategy is ideal for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book's uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. An exciting range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested.About the AuthorGeoff Coyle is the Visiting Professor of Strategic Analysis at the School of Management at the University of Bath."Coyle has produced an important contribution to the task of strategic thinking. This text is an excellent blend of analytical techniques and worked examples, grounded in a diversity of worlds, from business to public and military services. It is accessible on a number of level, and so offers something valuable for most business schools."Lez Rayman-Bacchus, Senior Lecturer in Strategy and e-business, London Metropolitan University"This is an impressive work, based on its author's rich experience. The book provides an organised methodology for strategic problem solving with examples and guidance. Its coverage of a broad range of decision-making contexts makes it suitable as a main text for modules on strategic decision support for MSc degrees in Decision Sciences or Operational Research as well as being a complement to core strategy courses on the MBA. It is a first-class text, which I am happy to endorse."Alan David, Senior Lecturer in Strategic Management, Westminster Business School, University of Westminster.

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Book Details

ISBN: 9780273682202
ISBN-10: 0273682202
Format: Paperback
(246mm x 189mm x mm)
Pages: 336
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 6-Nov-2003
Country of Publication: United Kingdom

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Author Biography - Geoff Coyle

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.