Call Boomerang Books 1300 36 33 32

Description - Marketing for Tourism by J. Christopher Holloway

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

Buy Marketing for Tourism by J. Christopher Holloway from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780273682295
ISBN-10: 0273682296
Format: Paperback
(246mm x 189mm x 26mm)
Pages: 544
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 28-Apr-2004
Country of Publication: United Kingdom

Other Editions - Marketing for Tourism by J. Christopher Holloway

Book Reviews - Marketing for Tourism by J. Christopher Holloway

» Have you read this book? We'd like to know what you think about it - write a review about Marketing for Tourism book by J. Christopher Holloway and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By J. Christopher Holloway

Business of Tourism by J. Christopher Holloway
Paperback, March 2016