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Description - Marketing for Tourism by J. Christopher Holloway

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case studies compliment a strong pedagogical structure throughout the book, including learning objectives, illustrations, examples, end-of-chapter questions and issues for discussion. Clearly laid out and accessibly written, the book is ideal for students taking modules on Marketing for Tourism within undergraduate degrees in Tourism, Marketing and Business Studies. It is also suitable for postgraduate, professional and conversion courses in Tourism.

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Book Details

ISBN: 9780273682295
ISBN-10: 0273682296
Format: Paperback
(246mm x 189mm x 26mm)
Pages: 544
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 28-Apr-2004
Country of Publication: United Kingdom

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