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Description - Electronic Marketing by John O'Connor

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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Book Details

ISBN: 9780273684763
ISBN-10: 0273684760
Format: Paperback
(245mm x 190mm x 2mm)
Pages: 456
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 17-Dec-2003
Country of Publication: United Kingdom

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