Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Buy Electronic Marketing book by John O'Connor from Australia's Online Independent Bookstore, Boomerang Books.
(245mm x 190mm x 150mm)
Financial Times Prentice Hall
Publisher: Pearson Education Limited
Country of Publication: