Call Boomerang Books 1300 36 33 32

Description - Product Strategy and Management by Michael J. Baker

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Buy Product Strategy and Management by Michael J. Baker from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780273694502
ISBN-10: 0273694502
Format: Paperback
(246mm x 189mm x mm)
Pages: 560
Imprint: Financial Times Prentice Hall
Publisher: Pearson Education Limited
Publish Date: 1-Jan-2007
Country of Publication: United Kingdom

Other Editions - Product Strategy and Management by Michael J. Baker

Book Reviews - Product Strategy and Management by Michael J. Baker

» Have you read this book? We'd like to know what you think about it - write a review about Product Strategy and Management book by Michael J. Baker and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Michael J. Baker

Dialogue, Argumentation and Education by Michael J. Baker
Hardback, December 2016
$157.50
Marketing Theory by Michael J. Baker
Paperback, May 2016
$101.70
Marketing Book by Michael J. Baker
Paperback, April 2016
$104.40
Marketing Strategy and Management by Michael J. Baker
Paperback, April 2007
$107.96