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Using a "tough love approach" to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists. Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development. Each chapter ends with an insightful "Reality Check" interview, featuring advice and useful information from high-profile artists and professionals. The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.

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Book Details

ISBN: 9780306816529
ISBN-10: 0306816520
Format: Paperback
(232mm x 187mm x 25mm)
Pages: 400
Imprint: Da Capo Press Inc
Publisher: The Perseus Books Group
Publish Date: 19-May-2009
Country of Publication: United States

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Author Biography - Jackie Battenfield

Jackie Battenfield's work is represented in over a thousand collections worldwide. She teaches a course in professional development in the visual arts at Columbia University.