Description - How to Advertise by Kenneth Roman
The title of this book is How to Advertise and is written by author Kenneth Roman. The book How to Advertise is published by St Martin's Press. The ISBN of this book is 9780312340216 and the format is Paperback. The publisher has not provided a book description for How to Advertise by Kenneth Roman.
(216mm x 140mm x 23mm)
St Martin's Press
Publisher: St Martin's Press
Country of Publication:
Other Editions - How to Advertise by Kenneth Roman
Book Reviews - How to Advertise by Kenneth Roman
Author Biography - Kenneth Roman
Kenneth Roman, former Chairman and Chief Executive of Ogilvy & Mather Worldwide, one of the top international advertising and communications firms, is also the co-author of Writing That Works.Jane Maas, a Creative Director at Ogilvy & Mather and subsequently Chairman of the Earle Palmer Brown agency, is a strategic and creative consultant and conducts sessions for the Association of National Advertisers on how to get more effective advertising. She is the author of Adventures of an Advertising Woman.Martin Nisenholtz is CEO of New York Times Digital and a former director of content strategy for Ameritech Corporation. He is a director of the Interactive Advertising Bureau and chairman of the Online Publishers Association.