Description - The Tipping Point by Malcolm Gladwell
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Back Bay Books
Publisher: Little, Brown & Company
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Author Biography - Malcolm Gladwell
Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.