Description - The Brand Gap by Marty Neumeier
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a Â charismatic brandÂ Â a brand that customers feel is essential to their lives. In an entertaining two-hour read youÂ ll learn:Â the new definition of brandÂ the five essential disciplines of brand-buildingÂ how branding is changing the dynamics of competitionÂ the three most powerful questions to ask about any brandÂ why collaboration is the key to brand-buildingÂ how design determines a customerÂ s experienceÂ how to test brand concepts quickly and cheaplyÂ the importance of managing brands from the insideÂ 220-word brand glossary
Buy The Brand Gap by Marty Neumeier from Australia's Online Independent Bookstore, Boomerang Books.
(204mm x 137mm x mm)
New Riders Publishing
Publisher: Pearson Education (US)
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Author Biography - Marty Neumeier
Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands. He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.