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This book is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. Each chapter is self-contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.

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Book Details

ISBN: 9780333759790
ISBN-10: 0333759796
Format: Paperback
(235mm x 155mm x 16mm)
Pages: 352
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 1-Apr-2000
Country of Publication: United Kingdom

Other Editions


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Author Biography - Margaret Woods

MARGARET WOODS is Senior Lecturer at Nottingham Business School, Nottingham Trent University. She has also worked in Europe and is a member of the MODEM II Research Group looking into the dynamics of international competition in Europe.

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