1300 36 33 32

The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

Buy New Economy - New Competition book by David C. Asch from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780333778234
ISBN-10: 0333778235
Format: Hardback
(235mm x 155mm x 15mm)
Pages: 158
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 25-Jan-2001
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about New Economy - New Competition book by David C. Asch and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review

Author Biography - David C. Asch

DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems. BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.

Books By Author David C. Asch

Managing Strategy by David C. Asch

Managing Strategy

Paperback, December 1995
Strategic Management by David C. Asch

Strategic Management

Paperback, June 1987