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Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

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Book Details

ISBN: 9780333794647
ISBN-10: 0333794648
Format: Hardback
(216mm x 140mm x 19mm)
Pages: 263
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 25-Nov-2003
Country of Publication: United Kingdom

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Author Biography - George Chryssochoidis

GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).

Books By Author George Chryssochoidis

Internationalisation Strategies by George Chryssochoidis

Internationalisation Strategies

Hardback, February 1997