Call Boomerang Books 1300 36 33 32

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Buy Rolling Out New Products Across International Markets book by George Chryssochoidis from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780333794647
ISBN-10: 0333794648
Format: Hardback
(216mm x 140mm x 19mm)
Pages: 263
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 25-Nov-2003
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Rolling Out New Products Across International Markets book by George Chryssochoidis and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - George Chryssochoidis

GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).

Books By Author George Chryssochoidis

Internationalisation Strategies by George Chryssochoidis

Internationalisation Strategies

Hardback, February 1997
$292.69