Description - Raising the Corporate Umbrella by Philip J. Kitchen
Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.
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(229mm x 152mm x 29mm)
Publisher: Palgrave Macmillan
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Author Biography - Philip J. Kitchen
PHILIP J.KITCHEN is the Martin Naughton Professor of Business Strategy, specialising in Marketing, at the Queen's University Management School, Belfast. - DON E.SCHULTZ is Professor on Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. - Both authors travel extensively, teaching and giving papers at marketing communication conferences and events throughout Europe, UK, Ireland, United States, New Zealand and Israel.