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Description - Mastering the Business Environment by Roger I. Cartwright

This text provides an insight into the key external analyses organizations need to undertake. Using the acronym SPECTACLES, the book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization. Using examples from real organizations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

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Book Details

ISBN: 9780333929377
ISBN-10: 0333929373
Format: Paperback
(235mm x 155mm x mm)
Pages: 272
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 28-Feb-2001
Country of Publication: United Kingdom

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Author Biography - Roger I. Cartwright

ROGER CARTWRIGHT, previously Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, is a consultant and writer specialising in management skills, organisational behaviour, customer relations and tourism. - Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Books By Roger I. Cartwright

Mastering the Globalization of Business by Roger I. Cartwright
Paperback, May 2004
Mastering Customer Relations by Roger I. Cartwright
Paperback, May 2000