The beautiful game is big business. Football leagues worldwide are being dominated by clubs who are becoming richer and more powerful. Enormous corporate investment, deals with media giants, huge volumes of merchandising and dedicated TV channels mean that football teams are as concerned with the affairs of the boardroom as what is going on on the pitch. In this dynamic new book, Stephen Morrow examines the changing face of football, looking at issues such as the role of the stock exchange, the viability of the stakeholder approach, the 'new economics' of football including the role of media firms and the social impact of the sport.
Buy People's Game? book by Stephen Morrow from Australia's Online Bookstore, Boomerang Books.
(229mm x 152mm x 20mm)
Publisher: Palgrave Macmillan
Country of Publication:
Author Biography - Stephen Morrow
STEPHEN MORROW is Senior Lecturer in the Department of Sports Studies at the University of Stirling. His research concentrates on the financial aspects of the football industry and he has had several papers published in that area. He is a regular contributor to both Radio Scotland and Radio 5 Live on issues relating to the football business. He is the author of The New Business of Football.