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Description - E-business by Dr. Jennifer Rowley

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

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Book Details

ISBN: 9780333949146
ISBN-10: 0333949145
Format: Paperback
(246mm x 189mm x 16mm)
Pages: 288
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 8-May-2002
Country of Publication: United Kingdom

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Author Biography - Dr. Jennifer Rowley

JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK

Books By Dr. Jennifer Rowley

Organizing Knowledge by Dr. Jennifer Rowley
Paperback, January 2008
Information Marketing by Dr. Jennifer Rowley
Hardback, June 2006