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Description - E-business by Dr. Jennifer Rowley

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

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Book Details

ISBN: 9780333949146
ISBN-10: 0333949145
Format: Paperback
(246mm x 189mm x 16mm)
Pages: 288
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 8-May-2002
Country of Publication: United Kingdom

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Author Biography - Dr. Jennifer Rowley

JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK

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