1300 36 33 32

This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies

Buy E-business book by Dr. Jennifer Rowley from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780333949146
ISBN-10: 0333949145
Format: Paperback
(246mm x 189mm x 16mm)
Pages: 288
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 8-May-2002
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about E-business book by Dr. Jennifer Rowley and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Author Biography - Dr. Jennifer Rowley

JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK