Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Consuming Behaviour by John Desmond

This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.

Buy Consuming Behaviour by John Desmond from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780333949924
ISBN-10: 0333949927
Format: Paperback
(246mm x 189mm x 24mm)
Pages: 340
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 14-Aug-2002
Country of Publication: United Kingdom

Book Reviews - Consuming Behaviour by John Desmond

» Have you read this book? We'd like to know what you think about it - write a review about Consuming Behaviour book by John Desmond and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - John Desmond

JOHN DESMOND is currently a lecturer in marketing at St Andrews University. He was formerly at Heriot-Watt University.

Books By John Desmond

Adaptation: Studying Film and Literature by John Desmond
Paperback / softback, October 2015
Psychoanalytic Accounts of Consuming Desire by John Desmond
Hardback, November 2012
Fundamentals of Marketing by John Desmond
Paperback, December 2006