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This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.

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Book Details

ISBN: 9780333949924
ISBN-10: 0333949927
Format: Paperback
(246mm x 189mm x 24mm)
Pages: 340
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 14-Aug-2002
Country of Publication: United Kingdom

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Author Biography - John Desmond

JOHN DESMOND is currently a lecturer in marketing at St Andrews University. He was formerly at Heriot-Watt University.

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