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Description - Operations Strategy by David Walters

This text is designed to be appropriate for operations strategy modules at both undergraduate and postgraduate level, as well as operations management modules at MBA level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value-chain approach. The book contains a number of features to aid the learning process: chapter introductions, chapter summaries, further reading and boxed features.

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Book Details

ISBN: 9780333961124
ISBN-10: 0333961129
Format: Paperback
(234mm x 156mm x mm)
Pages: 400
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 26-Jun-2002
Country of Publication: United Kingdom

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Author Biography - David Walters

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

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