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This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.

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Book Details

ISBN: 9780333963654
ISBN-10: 0333963652
Format: Paperback
(235mm x 155mm x 11mm)
Pages: 205
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 12-Oct-2001
Country of Publication: United Kingdom

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Author Biography - Chris Genasi

CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.