Call Boomerang Books 1300 36 33 32

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross-reference and to put ideas into context, again using case studies and examples. It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Buy Mastering International Trade book by Chris Marshall from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780333994610
ISBN-10: 0333994612
Format: Paperback
(234mm x 156mm x 16mm)
Pages: 272
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 22-Nov-2002
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Mastering International Trade book by Chris Marshall and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Chris Marshall

CHRIS MARSHALL is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance. He works in the International Trade division of a leading UK Chamber of Commerce.

Books By Author Chris Marshall

Black & Decker the Complete Guide to Garages by Chris Marshall

Black & Decker the Complete Guide to Garages

Paperback, April 2017
$26.99
Funny Thing Happened on the Way to the Beach* by Chris Marshall

A Funny Thing Happened on the Way to the Beach*

Paperback / softback, August 2016
$25.81
I Ching Pack by Chris Marshall

The I Ching Pack

Paperback, January 2015
$30.90