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Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/donaldson/

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Book Details

ISBN: 9780333998519
ISBN-10: 0333998510
Format: Paperback
(246mm x 190mm x 18mm)
Pages: 320
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 9-May-2007
Country of Publication: United Kingdom

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Author Biography - Bill Donaldson

BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).

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