Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/donaldson/
Buy Sales Management book by Bill Donaldson from Australia's Online Independent Bookstore, Boomerang Books.
(246mm x 190mm x 18mm)
Publisher: Palgrave Macmillan
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Author Biography - Bill Donaldson
BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).