Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - The Social Psychology of Consumer Behaviour by Richard P. Bagozzi

The aim of this volume is to illuminate an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The book considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result should be of interest to students, researchers and practitioners in psychology and marketing, as well as those in related fields such as public policy, public health, health psychology, political science and sociology.

Buy The Social Psychology of Consumer Behaviour by Richard P. Bagozzi from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780335207220
ISBN-10: 0335207227
Format: Paperback
(91mm x 60mm x 6mm)
Pages: 240
Imprint: Open University Press
Publisher: Open University Press
Publish Date: 1-Aug-2002
Country of Publication: United Kingdom

Other Editions - The Social Psychology of Consumer Behaviour by Richard P. Bagozzi

Book Reviews - The Social Psychology of Consumer Behaviour by Richard P. Bagozzi

» Have you read this book? We'd like to know what you think about it - write a review about Social Psychology of Consumer Behaviour book by Richard P. Bagozzi and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Richard P. Bagozzi

Richard P. Bagozzi is the J. Hugh Liedtke Professor of Management at the Jesse H. Jones Graduate School of Management, and Professor of Psychology, Rice University, Houston, Texas, USA.Zeynep Gurhan-Canli is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.Joseph R. Priester is Assistant Professor, Michigan Business School, University of Michigan, Ann Arbor, MI, USA.