What are media? Why are more and more objects being turned into media? How do people interconnect with the media in structuring their everyday lives? "In Media Technology: Critical Perspectives", Joost van Loon illustrates how throughout the course of society, different forms of media have helped to shape our perceptions, expectations and interpretations of reality. Drawing on the work of media scholars such as Marshall McLuhan, Walter Benjamin, Roland Barthes and Raymond Williams, the author provides a theoretical analysis of the complexity of media processes. He urges the reader to challenge mainstream assumptions of media merely as instruments of communication, and shows how the matter, form, use and purpose of media technologies can affect content.The book uses practical examples from both old and new media to help readers think through complex issues about the place of media. This helps to create a more innovative toolkit for understanding what media actually are and the basis for trying to make sense of what media actually do. It uses case studies and examples from television, radio, print, computer games and domestic appliances.
"Media Technology" is essential reading for undergraduate and postgraduate students on media, social theory and critical theory-related courses.
Buy Media Technology book by Joost van Loon from Australia's Online Independent Bookstore, Boomerang Books.
(89mm x 67mm x 5mm)
Open University Press
Publisher: Open University Press
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Author Biography - Joost van Loon
Prof. Joost van Loon is Professor of Media Analysis at Nottingham Trent University, UK.