Call Boomerang Books 1300 36 33 32

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, 'University', the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Buy Marketing Higher Education book by Paul Gibbs from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780335220328
ISBN-10: 0335220320
Format: Paperback
(90mm x 60mm x 5mm)
Pages: 224
Imprint: Open University Press
Publisher: Open University Press
Publish Date: 1-Dec-2008
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Higher Education book by Paul Gibbs and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Paul Gibbs

Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing's Special Interest Group in Marketing of Higher Education. Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.

Books By Author Paul Gibbs

Universities in the Flux of Time by Paul Gibbs

Universities in the Flux of Time

Hardback, December 2014
$201.60
Doing Work-Based Research by Paul Gibbs

Doing Work-Based Research

Paperback, March 2010
$60.30
Marketing Higher and Further Education by Paul Gibbs

Marketing Higher and Further Education

Paperback, November 2000
$78.29