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Description - Multimodal Discourse by Theodoor Jacob Van Leeuwen

"Multimodal Discourse" outlines a theory of communication for the age of interactive multimedia and multi-skilling. Just as the demarcation lines between specialized jobs are blurring in contemporary society, so are the demarcation lines between modes and media of communication. This requires a new way of thinking - it requires a practice in which designers can freely move between different modes and media, and a theory whose concepts and ideas can do the same. Drawing on a wide range of examples, Kress and Van Leeuwen sketch an approach to the idea of discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages, "design thinking" and "production thinking", the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question, throughout, is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?

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Book Details

ISBN: 9780340608777
ISBN-10: 0340608773
Format: Paperback
(234mm x 156mm x 10mm)
Pages: 160
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 29-Jun-2001
Country of Publication: United Kingdom

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Author Biography - Theodoor Jacob Van Leeuwen

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia