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Description - The Media Book by Oliver Boyd-Barrett

"The Media Book" is a comprehensive foundation text designed for today's students of media, communication and popular culture. Written by an international team of scholars, it is designed to work within media and communication courses world-wide. It covers all the main topics which students will encounter through their courses: theorising the media, popular culture, the moving image, media industries, gender, advertising, PR and marketing, interactive electronic media, tools for researching the media. The book is designed to work within the modular schemes now favoured by most universities teaching communication and media studies around the world. As such, it is suitable for work at all levels of undergraduate education.

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Book Details

ISBN: 9780340740484
ISBN-10: 0340740485
Format: Paperback
(244mm x 170mm x 24mm)
Pages: 464
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Feb-2002
Country of Publication: United Kingdom

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Author Biography - Oliver Boyd-Barrett

Chris Newbold is at Leicester University. Oliver Boyd-Barrett is at California State Polytechnic University.

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