1300 36 33 32

Ethnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can usefully use it in coursework projects, and what are its advantages and limitations. By exploring ethnography's roots in anthrology, David Machin introduces students to the concept of the ethnographic 'gaze'. Many classic media research projects used ethnographic methods and Machin explores some of the best known, offering a detailed understanding of ethography's strengths and limitations.

Buy Ethnographic Research for Media Studies book by David Machin from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780340806883
ISBN-10: 0340806885
Format: Paperback
(231mm x 154mm x 14mm)
Pages: 192
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 29-Mar-2002
Country of Publication: United Kingdom


» Have you read this book? We'd like to know what you think about it - write a review about Ethnographic Research for Media Studies book by David Machin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review

Books By Author David Machin

Visual Journalism by David Machin

Visual Journalism

Paperback, February 2015
Visual Environmental Communication by David Machin

Visual Environmental Communication

Hardback, December 2014
Quality of Life by David Machin

Quality of Life

Hardback, November 2014
Language of War Monuments by David Machin

The Language of War Monuments

Paperback, October 2014