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Description - Ethnographic Research for Media Studies by David Machin

Ethnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can usefully use it in coursework projects, and what are its advantages and limitations. By exploring ethnography's roots in anthrology, David Machin introduces students to the concept of the ethnographic 'gaze'. Many classic media research projects used ethnographic methods and Machin explores some of the best known, offering a detailed understanding of ethography's strengths and limitations.

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Book Details

ISBN: 9780340806883
ISBN-10: 0340806885
Format: Paperback
(231mm x 154mm x 14mm)
Pages: 192
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 29-Mar-2002
Country of Publication: United Kingdom

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