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"New Media Cultures" provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, "New Media Cultures" focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: game culture, the internet, the digital transformation of film and television, intellectual property, forms of interactivity, the significance of the user and cultural production in new media. "New Media Cultures" is accompanied by a website, which complements the books and enables students to develop their understanding further. "New Media Cultures" provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.

Buy New Media Cultures book by P. David Marshall from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780340806999
ISBN-10: 0340806990
Format: Paperback
(235mm x 156mm x 6mm)
Pages: 224
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 27-Aug-2004
Country of Publication: United Kingdom


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Author Biography - P. David Marshall

P. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston. He is the author of Celebrity and Power and the co-author of Web Theory and Fame Games.

Books By Author P. David Marshall

Companion to Celebrity by P. David Marshall

A Companion to Celebrity

Hardback, December 2015
Celebrity and Power by P. David Marshall

Celebrity and Power

Paperback, August 2014
Celebrity Culture Reader by P. David Marshall

The Celebrity Culture Reader

Paperback, April 2006
Fame Games by P. David Marshall

Fame Games

Paperback, October 2000