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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

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Book Details

ISBN: 9780340808849
ISBN-10: 0340808845
Format: Paperback
(232mm x 155mm x 20mm)
Pages: 264
Imprint: Hodder Arnold
Publisher: Bloomsbury Publishing PLC
Publish Date: 3-May-2002
Country of Publication: United Kingdom

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Author Biography - Marcel Danesi

Marcel Danesi is known for his work in semiotics and youth culture. He has published as well on the meanings of popular culture and how they inform social evolution. He has also written textbooks introducing linguistcs and semiotics. And he has published a series of books on advertising as a sign system.

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