Call Boomerang Books 1300 36 33 32

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing-and what it means for all of us.

Buy The Big Switch book by Nicholas Carr from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780393062281
ISBN-10: 0393062287
Format: Hardback
(244mm x 162mm x 25mm)
Pages: 224
Imprint: WW Norton & Co
Publisher: WW Norton & Co
Publish Date: 8-Jan-2008
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Big Switch book by Nicholas Carr and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Nicholas Carr

Nicholas Carr is the author of The Shallows, a Pulitzer Prize finalist, and The Glass Cage, among other books. Former executive editor of the Harvard Business Review, he has written for The Atlantic, the New York Times, and Wired. He lives in Boulder, Colorado.

Books By Author Nicholas Carr

Utopia is Creepy by Nicholas Carr

Utopia is Creepy

Hardback, September 2016
$35.06
Glass Cage by Nicholas Carr

The Glass Cage

Paperback, January 2016
$18.77
Big Switch by Nicholas Carr

The Big Switch

Paperback, June 2013
$21.56
Shallows by Nicholas Carr

The Shallows

Paperback, July 2011
$22.49