Call Boomerang Books 1300 36 33 32

Description - Small Business Enterprise by Gavin C. Reid

This book is concerned with one of the major contemporary issues of industrial organization: the role of small business enterprise in a mature market economy. Key issues covered are start-up and its financial features; static and dynamic scale economies; enterprise case histories; small business strategy; competitive forces; strategic pricing policy; determinants of growth and survivial; and the political economy of fair trade and enterprise. The treatment is analytical and empirical, well grounded in business reality, and set within the context of the political economy of small business. It is based on a unique and extensive database of small business enterprise, containing over 40,000 data points gathered by field work within the firm. The book starts with a section on the database and then applies diverse methods; statistical analysis; enterprise and case histories; econometrics; and political economy. In this way, a particularly rich picture of the modern small business emerges, because it is viewed from different perspectives. By the importation of contemporary ideas from industrial economics, allied to the use of statistical, econometric and qualitative techniques on a relational database, this book brings new standards of rigour and insight into the study of small business enterprise, without losing touch with either the reality of the small business or the milieu within which it functions. The author brings to this work his long-standing research experience in industrial economics, and an established publication record in small business economics.

Buy Small Business Enterprise by Gavin C. Reid from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415056816
ISBN-10: 0415056810
Format: Hardback
(234mm x 156mm x mm)
Pages: 344
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 3-Jun-1993
Country of Publication: United Kingdom

Other Editions - Small Business Enterprise by Gavin C. Reid

Book Reviews - Small Business Enterprise by Gavin C. Reid

» Have you read this book? We'd like to know what you think about it - write a review about Small Business Enterprise book by Gavin C. Reid and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Books By Gavin C. Reid

Venture Capital Investment by Gavin C. Reid
Paperback, November 1998
$71.99
Profiles in Small Businesses by Gavin C. Reid
Hardback, December 1993
$226.80