Call Boomerang Books 1300 36 33 32

Description - Profiles in Small Businesses by Margo E. Anderson

This book presents case material on modern small business enterprises, in the form of novel Profiles. These are constructed on a consistent basis for seventeen small firms, using a contemporary framework drawn from business strategy and industrial organization. Each Profile shows how an entrepreneur has tried to achieve a competitive advantage in the market-place by fighting against the forces of extended rivalry', market competitors, buyers, suppliers, substitutes, and potential entrants. As well as looking at comprehensive and defensive strategies, the book extends analysis to financial structure, including discussion of reasons for cash flow problems and problems associated with excessive gearing'. A comparative analysis of the Profiles, grouped according to the degree of market concentration and associated market structure, enables new conclusions to be reached about resources of competitve advantage. The co-authors of this book bring to it varied insight from managerial economics, industrial organization and small firms' consultancy. Their guiding light in writing this book was that the analysis should always be well-grounded in the reality of small business existence. This approach helps them reach conclusions on a highly practical and useful level.

Buy Profiles in Small Businesses by Margo E. Anderson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9780415098281
ISBN-10: 0415098289
Format: Hardback
(229mm x 152mm x mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 16-Dec-1993
Country of Publication: United Kingdom

Book Reviews - Profiles in Small Businesses by Margo E. Anderson

» Have you read this book? We'd like to know what you think about it - write a review about Profiles in Small Businesses book by Margo E. Anderson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review