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Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.

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Book Details

ISBN: 9780415120838
ISBN-10: 0415120837
Format: Paperback
(246mm x 174mm x 11mm)
Pages: 216
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 26-Jun-1997
Country of Publication: United Kingdom

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