Description - Popularizing Anthropology by Jeremy MacClancy
Anthropology written for a popular audience is the most neglected branch of the discipline. In Popularizing Anthropology , anthropologists examine the way they write for a non-academic audience: what kind of books they produce, how they are written, what are the pitfalls and advantages, what becomes popular now, when, and why. In the 1980s postmodernist anthropologists began to explore the literary and reflective aspects of their work. This book advances that trend by looking at a key but previously marginalized genre of anthropology. The contributors, who are well known anthropologists, explore such themes as: why so many popular anthropologists are women; how the Japanese have reacted to Ruth Benedict; why Margaret Mead became so successful; how the French media promote Levi-Strauss and Louis Dumont; why Bruce Chatwin tells us more about Aboriginals than many anthropologists of Australia; and how personal accounts of fieldwork have evolved since the 1950s. Poularizing Anthropology unearths a submerged tradition within anthropology and reveals that, from its beginning, anthropologists have looked beyond the boundaries of the academy for their listeners.
It will appeal to general interest readers as well as all students of social anthropology and cultural studies.
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(216mm x 140mm x 15mm)
Publisher: Taylor & Francis Ltd
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