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Description - Relationship Marketing in Professional Services by Aino Halinen

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.

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Book Details

ISBN: 9780415146074
ISBN-10: 0415146070
Format: Hardback
(234mm x 156mm x 23mm)
Pages: 388
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 14-Nov-1996
Country of Publication: United Kingdom

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