Description - Relationship Marketing in Professional Services by Aino Halinen
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research.
Buy Relationship Marketing in Professional Services by Aino Halinen from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 23mm)
Publisher: Taylor & Francis Ltd
Country of Publication:
Book Reviews - Relationship Marketing in Professional Services by Aino Halinen