Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
Buy Consumer Research book by Stephen Brown from Australia's Online Bookstore, Boomerang Books.
(234mm x 156mm x 22mm)
Publisher: Taylor & Francis Ltd
Country of Publication: