Description - Consumer Research by Stephen Brown
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
Buy Consumer Research by Stephen Brown from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 22mm)
Publisher: Taylor & Francis Ltd
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