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Description - Consumer Research by Stephen Brown

In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.

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Book Details

ISBN: 9780415173179
ISBN-10: 0415173175
Format: Paperback
(234mm x 156mm x mm)
Pages: 424
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Dec-1997
Country of Publication: United Kingdom

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