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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Book Details

ISBN: 9780415173179
ISBN-10: 0415173175
Format: Paperback
(234mm x 156mm x 22mm)
Pages: 424
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Dec-1997
Country of Publication: United Kingdom

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