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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Book Details

ISBN: 9780415173568
ISBN-10: 0415173566
Format: Paperback
(234mm x 156mm x 16mm)
Pages: 312
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 11-Dec-1997
Country of Publication: United Kingdom

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