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Description - Representing Consumers by Barbara Stern

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of 'truth'. The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: * crisis in representation and the representation of crisis * construction of the researcher and consumer voice * quantitative tools, multimedia and representation * advertising narratives * poetic representation of consumer experience * consumer-oriented ethnographic research. The international contributors include many distinguished experts in consumer research: Morris B. Holbrook, Russell Belk, Elizabeth C. Hirschman, Barbara Stern, Stephen Brown Dawn Iacobucci, Susan Spiggle, Craig Thompson, John F. Sherry Jr., George M. Zinkham, Kent Grayson, Eric Arnould, Jonathan E. Schroeder, Jennifer Edson Escalas and Linda Price. Eric Arnould, University of South Florida, Russell E. Belk, University of Utah, Stephen Brown, University of Ulster, Jennifer Edson Escalas, University of Arizona, Kent

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Book Details

ISBN: 9780415184137
ISBN-10: 0415184134
Format: Hardback
(234mm x 156mm x mm)
Pages: 416
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Sep-1998
Country of Publication: United Kingdom

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Books By Barbara Stern

Representing Consumers by Barbara Stern
Paperback, September 1998