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Description - Representing Consumers by Barbara Stern

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. This book challenges the prevailing orthodoxies within consumer research methodology by examining representation and constructions of "truth". The contributors adopt a wide variety of theoretical approaches drawing on postmodernism, photography, literary theory, narratology and poetry. Subjects covered include: crisis in representation and the representation of crisis; construction of the researcher and consumer voice; quantitative tools, multimedia and representation; advertising narratives; poetic representation of consumer experience; and consumer-oriented ethnographic research.

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Book Details

ISBN: 9780415184144
ISBN-10: 0415184142
Format: Paperback
(234mm x 156mm x mm)
Pages: 416
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Sep-1998
Country of Publication: United Kingdom

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Books By Barbara Stern

Representing Consumers by Barbara Stern
Hardback, September 1998
$255.60