1300 36 33 32

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Buy Representing Consumers book by Barbara Stern from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415184144
ISBN-10: 0415184142
Format: Paperback
(234mm x 156mm x 28mm)
Pages: 416
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 24-Sep-1998
Country of Publication: United Kingdom

Other Editions

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Representing Consumers book by Barbara Stern and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Books By Author Barbara Stern

SAGE Handbook of Marketing Theory by Barbara Stern

The SAGE Handbook of Marketing Theory

Paperback, March 2013
$97.20
Representing Consumers by Barbara Stern

Representing Consumers

Hardback, September 1998
$286.20